BDG SNAKE BRAND
ACTIVE COOLING POWDER
BRANDING AND LAUNCH.
Let’s get excited about:
BDG’s cool power for the new generation with
Triple M power. The Active Cooling Powder range
was conceptualised, branded and launched by
Viva as a bridging brand of the Prickly Heat range.
Created to attract a younger urban male target
audience the range carries a more masculine design,
fragrance and 8 hours cool power to match the
fast paced active city lifestyle.
Project work scope:
For the creation and launch of the Active Cooling Powder
range our work scope includes branding, identity, range
pack design, communication strategy, media planning,
TVC, radio and exclusive contents.