COSI Hotels Branding
Project work scope:
Viva created the name, brand concept, and launch program for the COSI Hotels by Centara International Management.
COSI Hotel is one of Asia’s first smartphone-integrated hotels offering a seamless experience – from pre-arrival, check-in, and keyless room access, to in-room smartphone interaction and queue-less checkout.
For the work scope, we designed the brand concept, identity, CI, advertising and communication strategy.