Super Essenso Coffee
Thailand Launch Campaign
Let’s get excited about:
Super Coffee’s new premium microground coffee experience.
It’s instant, it’s wonderfully rich in aroma, it’s got that ‘another cup please!’
alluring coffee bean taste.
For the Thailand launch, we focused on the story of the aroma, taste, and rich
sensorial rewards for coffee lovers.
Can instant coffee taste this good? Yes, it can. Ask celebrity presenters, Alec
Teeradetch and Taew Natapohn.
Project work scope:
Our work scope for the Thailand launch of Super Essenso Microground
Coffee included the creation of thematic and functional key visuals,
co-scripting of the TVC, online video ad, social media, OOH, BTS, online
content, and in-store communications