Moto G5S Plus Thailand
Online & Offline Campaign
Let’s get excited about:
One of the world’s first smartphones with true double 16MP lens, the
Moto G5S features f/2.0 exposure, HD 1080p VDO mode, an epic battery
life, and super-fast 15-minute turbo charging.
For the Thailand launch, we collaborated with The Voice Thailand winner,
Wan Thanakrit, and roamed the streets of Bangkok from Siam day to
Yaowarat night to test the G5S camera and long battery life.
With its 3.5 million YouTube views in 72 hours and a high completion
rate, our viral video tells the story of how real people with real lifestyles
and a content-packed delivery can make a true connection in a value-driven
Project work scope:
Our work scope for the launch campaign included pre-launch still and
motion teasers, online video ad, YouTube, cinema, OOH, BTs, key
visuals, and exclusive content.