NEW SHISEIDO SENKA
PERFECT WATER CLEANSING
REGIONAL LAUNCH.

Let’s get excited about:
Inspired by the purest water from Japan, the new Senka Water Cleansing enriched with Micellar technology and Japanese White Silk Cocoon. For the regional launch our team focused on the Japanese essence of purity, natural goodness, deep cleansing efficacy and the refreshed born again make up free skin.
Project work scope:
Our communication strategy and campaign work scope includes the creation of the Southeast Asia and Thailand above the line assets, TVC, thematic and functional key visuals, online virals and digital assets, online contents, and in-store communication system.